Notes from Marty Cagan talk on Great Product Teams at Google Campus São Paulo

Great Product teams

1. Tackle Risks Up Front

— “the rikiest thing you can do not take any risks”
— Kinds of risk (tackle those before writing a single line of code)
-Value Risk
-Usability Risk
-Feasibility Risk
-Business Viability Risk

2. Discover Collaboratively (truly)

-implies a competent PM, implies a strong product designer, implies you’re using engineers not only to code, but also to invent.

3. Focus on results (not on output)

- if you have a roadmap, thats output

Other ideas

10% of the ideas you try will work (benchmark with google and microsoft)



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